PMG Middle East & Africa, established in Cairo, Egypt in 2000, is a joint-venture subsidiary of Premier Management & Marketing Group GmbH, with headquarters in Munich, Germany, and offices in China, and USA.
Working collectively with our colleagues across the globe we provide an extensive range of services, specializing in public relations and corporate communications in addition to strategic marketing services.
While serving top Fortune 500 companies, a considerable part of our business is dedicated to helping small and medium businesses to establish themselves and achieve sustainable growth through strong communication and business development strategies.
PMG Middle East & Africa is an international company with global experience, offering unique specialist knowledge and resources in the Middle East and Africa. Our comprehensive approach is personalized to the cultures and economies of these vital and growing markets. Of equal significance, we always stay on top of the latest business and political developments in these important regions.
-Total client commitment from project conception to launch
-Intimate understanding of clients’ needs based on our broad experience on the customer-side
-Global reach: offices in Egypt, Germany, China and USA
-Extensive experience working throughout the Middle East and North Africa, Asia, Europe, Australia and North America
-Innovative communication and marketing strategies within a framework of cost optimization
-In-depth local market expertise combined with international outlook
-Excellence in providing international management and staff training
-Building and maintaining long-term win-win relationships
-Superior quality of work based on our meticulous attention to detail
-Value-creating network: strong relationships with specialized top service providers across various fields
Understanding the Business
Developing and Implementing Growth-Oriented Public Relations and Marketing Activities
In the Middle East and Africa, markets and businesses continually change as new markets open up, economic policies are modified, exchange rates fluctuate and international trade ebbs and flows. PMG always has up-to-the-minute information regarding these transformations, expertly advising our clients on efficient and effective marketing and commercial techniques.
Our team provides professional and innovative public relations services in addition to marketing strategies. Rather than relying on a standardized model, we produce personalized business schemes for each client, to achieve the most effective results for each industry sector.
To ensure success for our clients, we assume responsibility for implementing planned strategies. We also work side by side with our clients on project coordination, where the integration of suppliers is required. Our team of experienced professionals provides the essential resources to bring partners together to achieve our clients’ business goals.
PMG works with specialized service providers, cross-media, financial advisors, research agencies and other experts to create a top quality, dependable network of partners and experts, enabling our clients to tap into a comprehensive bank of resources.
Implementing Our Approach
Stage 1: Thorough understanding of our clients’ activities
Stage 2: Comprehensive analysis backed with market research
Stage 3: Concept development
Stage 4: Brand Audit / Design and brand development
Stage 5: Communication Strategy (external and internal)
Stage 6: Identification and implementation of campaigns
Stage 7: Devising strategies for on-going market change/growth